On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.
Seamless ESP Migration: Maintain Personalization and Master IP Warming
ESP migrations can be a pain. That's why we've crafted the perfect checklist and IP warming plan to help you transition smoothly to your next ESP, while keeping your personalization strategies intact and effective.
Marketers have vast amounts of data on hand, but activating it into personalized content remains a challenge. Now, with the power of automated APIs, marketers can streamline their processes, easily creating engaging marketing moments.
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A Match Made in the Clouds For Content Personalization Excellence
Introducing Movable Ink’s newest integrations with Salesforce Marketing, Data, and Commerce Clouds. With this integration, make the most of your marketing efforts by leveraging Salesforce data to generate 1:1 personalized experiences.
Featured Post
Data Determined: The Key to Mastering Sophisticated Marketing Campaigns
A sophisticated marketing strategy involves personalization at every phase of the customer journey — and success is found within the data. Discover how to use APIs and zero- and first-party data in tandem to truly captivate an audience. ...
Data & Technology
Zero- And First-Party Data: The Key to Accurate Customer Targeting
The use of zero- and first-party data is essential to creating a successful brand-customer relationship. Wondering how to activate this data? In this blog, discover effective ways to implement them into your next campaigns. ...
Data & Technology
How API Integrations Benefit Omni-Channel Personalization
With the help of APIs, brands can deliver a consistent omni-channel experience to customers with ease. From the inbox to mobile messaging, APIs bring personalized, visualized storytelling to the forefront of a successful marketing strategy.
Data & Technology
How Brands Use Automation to Scale Email Personalization Strategy
Nothing is better than creating valuable, result-driven content that can be transformed into endless variations without the manual work. It’s the age of marketing automation and AI powered personalization has never been easier. ...
Data & Technology
Data Management is the Key to Powerful Customer Engagement
The Braze 2022 Global Customer Engagement Review digs deep into what’s working and what’s not in the world of marketing personalization. The number one challenge for marketers to achieve this personalization? Managing their data.
Data & Technology
How StubHub Uses Omni-Channel Experiences to Drive Loyalty with Braze and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, Braze’s Evangelist Magith Noohukhan spoke with StubHub’s former Head of CRM and Customer Data Chris Lanzafame about how to drive customer loyalty and retention by using actionable data.
Data & Technology
Designing Email and Mobile Personalization with ESPN and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.
Data & Technology
Half a Century of Innovation: Looking Back on 50 Years of Email
From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
Data & Technology
Key Takeaways from an Analysis of Content Caching in the Newly Released iOS 15
CEO of Movable Ink, Vivek Sharma, shares key takeaways from Movable Ink’s latest data analysis of the current impact of Apple’s iOS 15 and Mail Privacy Protection.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.